Where did the idea for your company come from?
Isabella: While studying sustainable agriculture when I was 16, I came to learn about the gruesome conditions of factory farms, and decided to become vegetarian. I had to reinvent my daily food rituals, and found that mushrooms were a great centre-of-the-plate alternative to meat.
That sparked my regard for fungi as a biological kingdom with incredible variety and versatility. Not only to produce mushrooms, but also the molds and yeasts that allow us to make beer, wine, bread, and cheese. This fascination led me to learn about fermentation over a decade ago and I began experimenting.
When I embarked on my entrepreneurial path, I knew my company mission would be creating a more sustainable food system. By that time, the idea for Kinoko Labs had been brewing (no pun intended) for years. Therefore, I knew it had to be fermentation-enabled and fungi-based.
The inspiration to focus on creating minimally-processed, nutrient-dense alternatives came from both my own experience as a consumer. There was a lack of meat alternatives I feel good about consuming regularly. I recognised also that many other people were having the same problem.
Tell us about your team. Why are you the right people for the project?
Isabella: Rafael, our Lead Microbiologist, is the perfect person to help build Kinoko Labs, being a skilled microbiologist and an expert in industrial biotechnology. He dedicated the last twelve years to researching the utilisation of agro-industrial byproducts as feedstock for sustainable carbon and nitrogen sources, as well as their application in the developing biomolecules of industrial interest.
I have an academic background in sustainability and agriculture, and I’ve spent my career helping to build startups in the United States, Europe, and Asia. I have a proven track record in leading tech startups to scale internationally, most recently for the ag-tech startup Infarm. As CEO, I bring my life-long passion for sustainability and my experience in business management to building Kinoko Labs.
What are your favourite parts about building your business?
Rafael: My favorite part is building the bioprocess from scratch. As a scientist, I like to develop methodologies, to see prototypes taking form, and also implementing them as a real-world product. Creating something and implementing my own ideas gives me a great sense of pride and is very rewarding.
Isabella: For me, working towards our mission of creating something that we feel will make a positive impact in people’s lives and help preserve our planet is one of the most satisfying parts about building Kinoko Labs. Beyond that, meeting and working with incredible scientists, thought leaders, and entrepreneurs inspires me to continue fighting the good fight!